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New health care co-op targets small businesses – But will it work?

Health care costs in southeastern Wisconsin have risen 113 percent over the last nine years.  In an effort to find a solution to skyrocking costs, Milwaukee small business owner Bob Connolly led the effort to develop Comon Ground Healthcare Cooperative.  The cooperative was just awarded a $56.4 million loan from the U.S. Dept of Health and Human Services to establish an organization to help southeastern Wisconsin small businesses and non-profit organizations provide affordable health insurance to their employees.

Experts in the field are divided over their chances for success.  While many cite the barriers to entry and the spiraling costs of health care as reasons the cooperative may fail, most are "hoping" the cooperative will succeed.  One overarching sentiment is that the cooperative's key to success is their differentiation.  What will they be doing that's different from any other carrier?  While there is much skepticism surrounding their chances for success, those interviewed for the article in the Milwaukeebusinessnews overwhelmingly are wishing and hoping for their success.  Read the article at http://tinyurl.com/87lu3lo for more details.

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