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Marcia Pfeifer

Marcia Pfeifer is the president of Dakota Worldwide, a market analysis and customer research firm in Minneapolis Minnesota.  She began her career at Dakota in 1999 as a market analyst.  Since that time Marcia has performed over 350 market studies, the clear majority of which were for food stores.  Over 90 of those studies were for existing or start-up food cooperatives in twenty different states. She has been recommended by the Natural Cooperative Grocers Association, Cooperative Decision Services and the Food Cooperative Initiative.  As a member of the Dakota team she also screens and proofs the work of her employees as well as performs administrative duties.

Sessions led by this presenter:
This workshop panel will go over why market studies are important, how market studies are rapidly changing with new competitive landscape, what lenders look for in a market study when...

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