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Market Studies in a Rapidly Changing Market

Session date/time: 
Sat, 3/2 -
2:00pm to 3:15pm
Workshop Track: 
Session Location: 
Executive Room D

This workshop panel will go over why market studies are important, how market studies are rapidly changing with new competitive landscape, what lenders look for in a market study when considering funding your co-op, and peer tales from the front of market study challenges and how they did or did not address them and the results. This dynamic panel will include startup peers, cooperative lenders, and a market study expert. 

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