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Melanie Shellito

Melanie Shellito is the owner of Artezen LLC, an award-winning branding and design agency in Bloomington-Normal. She has been a professional designer for over 20 years, working with national clients and local businesses alike. In the last 10 years, Melanie has tailored her business towards 'positive impact' clients, to help those organizations market smarter, grow, and thereby increase the good work they do. Melanie has been involved with Green Top Grocery since the first moment over 5 years ago when someone (not her!) proposed the crazy idea of starting a co-op. She is currently serving her second term on the Board, with two years under her belt as board president. In her long-standing role as 'volunteer marketing staff' for GTG, she developed the logo, brand guidelines, and nearly all materials the start-up has needed during its exciting 5-year journey to getting 'doors on the store'.

 
Sessions led by this presenter:
This is the moment you’ve been waiting for - the GM is hired and has arrived on the job, it’s time for the handoff! There are few more exciting moments...
Love it or not, there's no question that Facebook can be a vital tool for getting your start-up off the ground and growing. In this workshop, we'll discuss the best...
Brand is king when you are selling an idea that is not (yet) a reality people can touch and interact with, but having a well-designed brand alone is not enough...
Green Top Grocery in Bloomington, IL and Prairie Roots Food Co-op in Fargo, ND had similar development timelines and both opened in 2017. In spite of very promising start-up efforts,...

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