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Teaching Your Team to Co-op

Session date/time: 
Sat, 3/2 -
8:30am to 9:45am
Workshop Track: 
Session Location: 
Crystal Room

To get to opening day, your startup’s organizing team had to be very successful at talking about why co-ops matter, they became experts in telling that story in a way that created buy in pre-store. So now that you are opening your doors, your co-op will be super successful at continuing to bring in those new owners at a terrific rate, right? Not so fast – that organizing team isn’t interacting with the public so much now, it’s on your staff, and this is all brand new to them. On top of that, the audience is different once you are open! How do we prepare the staff to “sell” the cooperative difference and grow ownership? And why is it critical? FCI’s Jacqueline Hannah will share these answers and give you tools to support your staff in this work! This session is aimed at GMs and managers, board welcome.

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