ICDC Home Indiana Cooperative Development Center


Session date/time: 
Sat, 3/7 -
2:00pm to 3:15pm
Workshop Track: 

Brand is king when you are selling an idea that is not (yet) a reality people can touch and interact with, but having a well-designed brand alone is not enough. Owners need a way to feel and show “buy in” and nothing does that as well as great swag! We’ll review pros, cons, and best practices for a variety of swag items, plus share ideas and strategies for any budget. This presentation will walk through the huge range of creative branded swag being used by your peers, the common and not-so-common, and we’ll evaluate the potential ROI of each. By popular demand, this year’s presentation will also include discussions of eco-friendly alternatives. Lists of potential sources for items will also be shared, so you’ll have the links at your fingertips. Did your co-op do some unusual swag item? Something wildly popular? Bring a sample to share and discuss with us! A marketing and branding expert for over 25 years, Firebrand Melanie Shellito shares expertise and pro tips for making swag work hard for your startup.

Many Thanks to our Sponsors

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